Many Shopify themes come with a basic newsletter sign up form in the footer or right column, but it is not connected to the Shopify backend. I.E - It does nothing when you click submit.

You can easily fix this in your themes. When properly connected, a newsletter sign up will be fed to HubSpot via and show as a conversion event.

Replace your email signup form with this code:

<input type="hidden" id="contact_tags" name="contact[tags]" value="prospect,newsletter"/>

<input type="hidden" id="newsletter-first-name" name="contact[first_name]" value="Newsletter" />

<input type="hidden" id="newsletter-last-name" name="contact[last_name]" value="Subscriber" />



<td>Enter in your email to join our mailing list:</td>


<input type="text" id="contact_email" name="contact[email]"/>




<td colspan="2"><input type='submit' class="submit" /></td>